A Filter-less World
The Purpose: Looking in the Mirror
They say pictures are worth a thousand words. And research has proven that images are able to quickly invoke an emotional response. As a marketer, that makes visual content marketing invaluable. The more someone can relate to an image the stronger the emotional connection and the likelihood to remember your brand and take action. How do we relate best to a picture? When we see ourselves. Whether you are targeting African-American women ages 35-45 with natural hair or Israeli men in the cybersecurity industry, finding images in which “they see themselves” is important to creating the emotional connection that propels the conversation and ultimately the conversion.
The Need: Diverse and Authentic
Diversity Photos was created to address a problem that creatives and businesses around the world encounter on a daily basis…finding images that look like the audience they need to communicate with.
- Images that resonate
- Images that are real
- Images that are authentic
- Images that are as diverse as our global community
The need for stock images is increasing exponentially thanks to the boom of digital marketing, content marketing and social media platforms. Founded by a team of creatives and photographers, Diversity Photos provides our clients with high-quality diverse images that create the emotional tie essential to starting a genuine conversation.
The Mission: Celebrating the Nuances
Our mission is to provide visual content that authentically represents our global community. Our team and mindset is founded on the vision of inclusion, the dispelling of stereo-types and not only respecting but celebrating the nuances and complex layers of the human race. We show respect to the world around us by actively deepening our relationships within communities to ensure the stories we capture are true to the people represented.
We hope that you find what you're looking for. If you don't let us know so we can go out and get it! Here's to a filter-less world seen for its genuine authenticity.
~ The Diversity Photos Team
Our World: Unique & Authentic!
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